Resume — Ali Mahoney

Expert in social and video storytelling, from storyboard curation and script creation to assisting with final edit compilations
Copywriter, strategic thinker and brand builder who specializes in partnering with art directors, designers and videographers to add the meat and the meaning to the creative

Led a team of 120 creatives, including directors, managers, copywriters, senior copywriter, videographers, art directors, designers and motion designers
Directed all areas of creative, including broadcast, video, brand voice, print, in-store, digital and social
Partnered closely with external agencies, vendors and brands to deliver on brand strategy and positioning

Led a team of 50+ creatives, including managers, copywriters, videographers, art directors, designers and motion designers
Directed creative concept, content and execution for all Kohl’s-owned social media channels as well as digital brand experiences
Delivered creative direction for multiple channels of work, from photography and design to copy and animation
Responsible for all broadcast, online and social video content, leading in-house video team and partnering with agencies for campaign-level broadcast
Expert in social media platforms and trends; lead and review all creative for TikTok, Facebook, Instagram, Twitter, YouTube and Pinterest
Completed Yale School of Management: Leading Effective Decision-Making: January 2020

Launched first social media creative team; responsible for hiring and training designers, copywriters, videographers and motion designers
In partnership with social strategy team, helped grow brand followers from thousands to millions across Facebook (11+M), Instagram (1.5M) and Pinterest (1M)
Built first video creative team at the Kohl’s Photo Studio, which included videographers, art directors, video editors and copywriters
Regularly met with social media platforms to learn the ever-evolving trends of the business; became an expert in all things #socialmedia

Worked closely with creative directors and senior leadership to conceptualize and direct copy across all customer-facing channels, including social, digital, in-store, packaging and broadcast
Coached and mentored team of copywriters, senior copywriters and freelance writers through daily communication, weekly touchbases and reviews
Served as creative lead for seasonal campaigns, guiding team of internal and external copywriters, designers and strategy partners
Regularly pitched creative concepts through internal client presentations
Created and presented the first-ever Kohl’s brand book and brand voice guide

Served as lead writer on all seasonal, brand, corporate and cause-related campaigns
Maintained brand consistency across all channels, including in-store graphics, packaging, direct mail, promotions and magazine ads
Collaborated with creative directors, art directors and design partners to develop and implement concepts and campaigns
Wrote brand positioning statements for national and exclusive brands, including Food Network, Jennifer Lopez, ELLE, LC Lauren Conrad and Simply Vera Vera Wang
Created video scripts and Q&A formats for all designer and celebrity interviews
Rewarded with Marketing Core Values award after eight months in position

Managed and maintained all merchandise copy content for Kohls.com
Edited and proofed product copy to maintain tone, brand voice, style and content standards
Managed and coached eight direct reports through daily communication, weekly touchbases and annual reviews
Led training for new hires; created and enhanced training processes
Ensured consistency and quality of Kohls.com content through weekly audits
Attended Nielsen Norman Group’s “Writing for the Web” seminar in New York; gained extensive knowledge of writing and editing online copy

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