About the project
Draper James (a brand founded by Reese Witherspoon) collaborated with Kohl’s to launch an exclusive collection, bringing timeless Southern style and affordable prices to customers nationwide.
And while it began as a limited-time capsule collection, the line quickly flew off the shelves and became a permanent part of the Kohl's brand portfolio.
DRAPER JAMES RSVP™ is inspired by the idea of a casually elegant garden party—fun, effortless and breezy. It embodies Southern charm to a T (sweet tea, that is) and the confidence that comes with finding the perfect thing to wear—no matter the occasion.
In partnership with the Draper James team, my creative crew brought this beautiful collaboration to life. We channeled our inner Southern charm and even found ourselves dropping a few hey y'alls before long.
