LC Little Co.
In Spring 2020, Kohl's + Lauren Conrad came together to launch an exclusive baby and toddler apparel brand.
Little Co. by Lauren Conrad delivers sustainable, mix-and-match and gender-neutral style that was usually reserved for high-end boutiques.
As the CD, I was able to partner with Lauren Conrad to bring this collaboration to life through photography, video and social storytelling.
The launch saw instant success, quickly exceeding all sales goals and the brand expanded to include home offerings like bedding and pillows. Little Co. continues to thrive and even has cult-like obsession among millions of moms throughout the country.
As the Creative Director, I helped lead the photography, voice, video, social and digital content (alongside my amazingly talented team, of course) for the launch and beyond. Lauren Conrad was also integral in helping us define the vision for the brand, and it was a great experience to partner closely with her and her team to bring that vision to life.
